Tasmania’s story
of tourism
of tourism
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Tasmania’s story
of tourism
of tourism
Lorem ipsum dolor sit amet, consectetuer adipiscing elit.
Tasmania’s story
of tourism
of tourism
Lorem ipsum dolor sit amet, consectetuer adipiscing elit.
Tasmania’s story
of tourism
of tourism
Lorem ipsum dolor sit amet, consectetuer adipiscing elit.
Tasmania’s story
of tourism
of tourism
Lorem ipsum dolor sit amet, consectetuer adipiscing elit.
Tasmania’s story
of tourism
of tourism
Lorem ipsum dolor sit amet, consectetuer adipiscing elit.
Tasmania’s story
of tourism
of tourism
Lorem ipsum dolor sit amet, consectetuer adipiscing elit.
Tasmania, Australia’s island
Tasmania, Australia’s island
Tasmania, Australia’s island
- Natural Attractions:
- Cradle Mountain-Lake St Clair National Park
- Freycinet National Park & Wineglass Bay
- Bay of Fires and Tarkine wilderness
Tasmania, Australia’s island state, is a stunning destination known for its wild natural beauty, rich history, and unique wildlife. Surrounded by pristine beaches and rugged coastlines, Tasmania offers visitors a mix of world-famous attractions like Cradle Mountain, Wineglass Bay, and the UNESCO-listed Tasmanian Wilderness. Adventure seekers can hike through ancient rainforests, explore dramatic national parks, or spot native animals like Tasmanian devils and wombats. History lovers can wander through colonial-era towns like Richmond or visit the haunting ruins of Port Arthur. With a thriving local food scene, award-winning distilleries, and fresh seafood, Tasmania also tempts the taste buds, making it a top destination for nature, culture, and culinary tourism alike.
2030 Tasmanian Visitor Economy Strategy
Tasmania’s 2030 Visitor Economy Strategy provides a collective longer-term vision through to 2030. The strategy is a plan for growth and a plan to manage growth sustainably, ensuring that the visitor economy continues to have a positive impact on our environment, economy and way of life.
2030 Tasmanian Visitor Economy Strategy
Tasmania’s 2030 Visitor Economy Strategy provides a collective longer-term vision through to 2030. The strategy is a plan for growth and a plan to manage growth sustainably, ensuring that the visitor economy continues to have a positive impact on our environment, economy and way of life.
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Laura Martinez
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Laura Martinez
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Explore Tasmanian visitor data and insights
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Visitor data
The latest Tasmanian Visitor Survey (TVS) results, along with additional data from Tourism Research Australia
Visitor segements
International and domestic visitor profiles covering characteristics, travel behaviour and expenditure
$3.500 billion
Expenditure by visitors
(down 11.5%)
1,277,500
Visitors to Tasmania
(down 2.1%)
$3.500 billion
Expenditure by visitors
(down 11.5%)
1,277,500
Visitors to Tasmania
(down 2.1%)
Recent industry news
Video gallery section title
CULTURE
Unforgettable winter experiences on offer in Tasmania
CULTURE
Unforgettable winter experiences on offer in Tasmania
CAMPAIGN
Driving winter visitation with Virgin Australia partnership
CAMPAIGN
Tourism Tasmania partners with The Imperfects podcast
Explore Tasmanian visitor data and insights
Lorem ipsum dolor sit amet consectetur. Turpis mauris et ac quisque mollis scelerisque praesent viverra mollis. Amet sit sit lobortis et nam.
Visitor data
The latest Tasmanian Visitor Survey (TVS) results, along with additional data from Tourism Research Australia
Visitor segements
International and domestic visitor profiles covering characteristics, travel behaviour and expenditure
Visitor insights
Detailed information on consumer behaviour and market trends
$3.500 billion
Expenditure by visitors
(down 11.5%)
1,277,500
Visitors to Tasmania
(down 2.1%)
12.39 million nights
Nights spent in Tasmania
(up 0.4%)
$3.500 billion
Expenditure by visitors
(down 11.5%)
1,277,500
Visitors to Tasmania
(down 2.1%)
12.39 million nights
Nights spent in Tasmania
(up 0.4%)
Explore Tasmanian visitor data and insights
Lorem ipsum dolor sit amet consectetur. Turpis mauris et ac quisque mollis scelerisque praesent viverra mollis. Amet sit sit lobortis et nam.
Visitor data
The latest Tasmanian Visitor Survey (TVS) results, along with additional data from Tourism Research Australia
Visitor segements
International and domestic visitor profiles covering characteristics, travel behaviour and expenditure
Visitor insights
Detailed information on consumer behaviour and market trends
$3.500 billion
Expenditure by visitors
(down 11.5%)
1,277,500
Visitors to Tasmania
(down 2.1%)
12.39 million nights
Nights spent in Tasmania
(up 0.4%)
$3.500 billion
Expenditure by visitors
(down 11.5%)
1,277,500
Visitors to Tasmania
(down 2.1%)
12.39 million nights
Nights spent in Tasmania
(up 0.4%)
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Ut quis est et nunc tincidunt semper.
Laura Martinez
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Laura Martinez
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Sustainable Tasmania
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Access all areas of the Tourism Hub
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Barbecue
Golf course
Spa/Sauna
Gas
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What are these vivid lights?
In brief, the Northern and Southern Lights have the same origin. Auroras occur when fully charged particles burst from the sun, creating a solar wind. This solar wind is drawn to the North and South poles, producing nature's finest light show. Don't expect to see a dancing rainbow with the naked eye though, you'll need a camera. According to Margaret Sonnemann, creator of the Aurora Australis Tasmania Facebook group (50,000+ followers) and the Aurora Chaser's Handbook, you're unlikely to see any colour. "Our eyes are not designed to pick up colour at night. I saw my first aurora about 20 years ago and although I've seen bright colours, it is very rare" said Sonnerman.
Donec lobortis massa sit amet sem elementum
Mina
Donec lobortis massa sit amet sem elementum
Mina
What are these vivid lights?
In brief, the Northern and Southern Lights have the same origin. Auroras occur when fully charged particles burst from the sun, creating a solar wind. This solar wind is drawn to the North and South poles, producing nature's finest light show. Don't expect to see a dancing rainbow with the naked eye though, you'll need a camera. According to Margaret Sonnemann, creator of the Aurora Australis Tasmania Facebook group (50,000+ followers) and the Aurora Chaser's Handbook, you're unlikely to see any colour. "Our eyes are not designed to pick up colour at night. I saw my first aurora about 20 years ago and although I've seen bright colours, it is very rare" said Sonnerman.
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Latest information
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Leadership
Tourism Tasmania operates under the Tourism Tasmania Act 1996 and is governed by a board appointed by the Governor of Tasmania on the recommendation of the Minister for Tourism.
Grant O’Brien
Grant O'Brien is the Chair of the Tourism Tasmania Board of Directors.Grant O'Brien is the Chair of the Tourism Tasmania Board of Directors.
Grant O’Brien
Grant O'Brien is the Chair of the Tourism Tasmania Board of Directors.Grant O'Brien is the Chair of the Tourism Tasmania Board of Directors.
Grant O’Brien
Grant O'Brien is the Chair of the Tourism Tasmania Board of Directors.Grant O'Brien is the Chair of the Tourism Tasmania Board of Directors.
Grant O’Brien
Grant O'Brien is the Chair of the Tourism Tasmania Board of Directors.Grant O'Brien is the Chair of the Tourism Tasmania Board of Directors.
Grant O’Brien
Grant O'Brien is the Chair of the Tourism Tasmania Board of Directors.Grant O'Brien is the Chair of the Tourism Tasmania Board of Directors.
Grant O’Brien
Grant O'Brien is the Chair of the Tourism Tasmania Board of Directors.Grant O'Brien is the Chair of the Tourism Tasmania Board of Directors.
Grant O’Brien
Grant O'Brien is the Chair of the Tourism Tasmania Board of Directors.Grant O'Brien is the Chair of the Tourism Tasmania Board of Directors.
Leadership
Tourism Tasmania operates under the Tourism Tasmania Act 1996 and is governed by a board appointed by the Governor of Tasmania on the recommendation of the Minister for Tourism.
Grant O’Brien
Grant O'Brien is the Chair of the Tourism Tasmania Board of Directors.Grant O'Brien is the Chair of the Tourism Tasmania Board of Directors.
Grant O’Brien
Grant O'Brien is the Chair of the Tourism Tasmania Board of Directors.Grant O'Brien is the Chair of the Tourism Tasmania Board of Directors.
Grant O’Brien
Grant O'Brien is the Chair of the Tourism Tasmania Board of Directors.Grant O'Brien is the Chair of the Tourism Tasmania Board of Directors.
Grant O’Brien
Grant O'Brien is the Chair of the Tourism Tasmania Board of Directors.Grant O'Brien is the Chair of the Tourism Tasmania Board of Directors.
Grant O’Brien
Grant O'Brien is the Chair of the Tourism Tasmania Board of Directors.Grant O'Brien is the Chair of the Tourism Tasmania Board of Directors.
Grant O’Brien
Grant O'Brien is the Chair of the Tourism Tasmania Board of Directors.Grant O'Brien is the Chair of the Tourism Tasmania Board of Directors.
Grant O’Brien
Grant O'Brien is the Chair of the Tourism Tasmania Board of Directors.Grant O'Brien is the Chair of the Tourism Tasmania Board of Directors.
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Acknowledgement of Country
We acknowledge the Tasmanian Aboriginal people and their enduring custodianship of lutruwita (Tasmania).
We honour the uninterrupted care, protection and belonging to these islands, skies and waterways, before the invasion and colonisation of European settlement.
As part of a tourism industry that welcomes visitors to these lands, we acknowledge our responsibility to represent to our visitors Tasmania’s deep and complex history, fully, respectfully and truthfully.
We acknowledge the Aboriginal people who continue to care for this country today.
We pay our respects to their elders, past and present.
We honour their stories, songs, art, and culture, and their aspirations for the future of their people and these lands.
We honour the uninterrupted care, protection and belonging to these islands, skies and waterways, before the invasion and colonisation of European settlement.
As part of a tourism industry that welcomes visitors to these lands, we acknowledge our responsibility to represent to our visitors Tasmania’s deep and complex history, fully, respectfully and truthfully.
We acknowledge the Aboriginal people who continue to care for this country today.
We pay our respects to their elders, past and present.
We honour their stories, songs, art, and culture, and their aspirations for the future of their people and these lands.
Copyright 2026
Tasmania Tourism Hub
The official Tourism Tasmania website.
Version 1.1.381