30 June 2026
Event one
10 May 2026
Event Detail Page 2
22 May 2026
Tasmania’s story of tourism
Tourism Tasmania's marketing program is built around two objectives: creating demand for travel to Tasmania, and converting that demand into bookings for our industry.
Tasmania’s story of tourism 22
Tourism Tasmania's marketing program is built around two objectives: creating demand for travel to Tasmania, and converting that demand into bookings for our industry.
Audience segment
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Audience segment
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Access all areas of the Tourism Hub
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Explore Tasmanian visitor
data and insights
data and insights
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Visitor data
The latest Tasmanian Visitor Survey (TVS) results, along with additional data from Tourism Research Australia
Visitor segements
International and domestic visitor profiles covering characteristics, travel behaviour and expenditure
Visitor insights
Detailed information on consumer behaviour and market trends
EXPENDITURE BY VISITORS
$3.500 billion
(down 11.5%)
EXPENDITURE BY VISITORS
$3.500 billion
(down 11.5%)
EXPENDITURE BY VISITORS
$3.500 billion
(down 11.5%)
EXPENDITURE BY VISITORS
$3.500 billion
(down 11.5%)
EXPENDITURE BY VISITORS
$3.500 billion
(down 11.5%)
EXPENDITURE BY VISITORS
$3.500 billion
(down 11.5%)
Enriching tourism in Tasmania with the tools for success, and where every connection inspires a journey.
Recent industry news
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2030 Tasmanian Visitor Economy Strategy.
Tasmania’s 2030 Visitor Economy Strategy provides a collective longer-term vision through to 2030. The strategy is a plan for growth and a plan to manage growth sustainably, ensuring that the visitor economy continues to have a positive impact on our environment, economy and way of life.
Sustainable Tasmania
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CULTURE
Unforgettable winter experiences on offer in Tasmania
CULTURE
Unforgettable winter experiences on offer in Tasmania
CAMPAIGN
Driving winter visitation with Virgin Australia partnership
CAMPAIGN
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2024
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Laura Martinez
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Laura Martinez