Mount Anne Circuit, Southwest National Park
Matty Easton
TASMANIA’S STORY OF TOURISM
Tourism Tasmania's marketing program is built around two objectives: creating demand for travel to Tasmania, and converting that demand into bookings for our industry.
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Tasmania’s story of tourism 22
Tourism Tasmania's marketing program is built around two objectives: creating demand for travel to Tasmania, and converting that demand into bookings for our industry.
Audience segment
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Audience segment
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Audience segment
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Explore Tasmanian visitor data and insights
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Expenditure by visitors
$3.500 billion
(down 11.5%)
Expenditure by visitors
1,277,500
(down 11.5%)
Expenditure by visitors
12.39m nights
(down 11.5%)
