A genuinely different experience

Our vision is that, by 2030, the visitor economy will be valued by Tasmanians for its positive impact to our environment, prosperity and way of life, and Tasmania will be valued by visitors for being a genuinely different experience.

To do this, we will promote and protect Tasmania through a visitor economy that champions our natural environment, grows our prosperity, and empowers visitors to make a positive impact to island life.

A genuinely different experience

Our vision is that, by 2030, the visitor economy will be valued by Tasmanians for its positive impact to our environment, prosperity and way of life, and Tasmania will be valued by visitors for being a genuinely different experience.

To do this, we will promote and protect Tasmania through a visitor economy that champions our natural environment, grows our prosperity, and empowers visitors to make a positive impact to island life.

Positive impact: a new approach for our visitor economy

Tasmania is an attractive destination, and we expect continued growth. We will proactively manage growth to protect and enhance Tasmania’s brand, environment and community values. Over many decades, our visitor economy has created substantial value for Tasmania and Tasmanians.

Tasmania will continue to be a sought-after destination for visitors and popular with a growing population of Tasmanians wanting to explore their home state.

We have the opportunity now to proactively manage growth to protect and enhance Tasmania’s brand, environment and community values.

Our vision for Tasmania’s visitor economy is that it maximises the good, minimises the harm, and shares the benefits broadly. This is what we mean by positive impact. This will require purposeful actions, informed by data and research, and governed by a strong commitment by industry and government to be connected to our long-term vision.