CAMPAIGNS
Current campaign - H2
Campaign Period
05 February - 27 February 2026
Offers Redeemable
From 10 February 2026
Target Markets
NSW, VIC
Key Channels
TV, Cinema
Participating Offers
Maximum amount of text allowed 35
Marketing
Tourism Tasmania's marketing program is built around two objectives: creating demand for travel to Tasmania, and converting that demand into bookings for our industry.
We build brand awareness and consideration through meaningful storytelling, while driving leads to operators through consumer and conversion channels. This is supported by research and insights that inform our strategy, content that authentically represents Tasmania's experiences, famils that immerse media and trade partners in what makes this place distinct, and digital platforms that connect visitors with our industry.
Operators that saw results - H2
Our winter bookings increased by xxxx 40% compared to last year. The xxxx campaign assets made promotion so xxx much easier.
Hugo Hightower
Cradle Mountain Lodge
Our winter bookings increased by xxxx 40% compared to last year. The xxxx campaign assets made promotion so xxx much easier.
Hugo Hightower
Cradle Mountain Lodge
Our winter bookings increased by xxxx 40% compared to last year. The xxxx campaign assets made promotion so xxx much easier.
Hugo Hightower
Cradle Mountain Lodge
Our winter bookings increased by xxxx 40% compared to last year. The xxxx campaign assets made promotion so xxx much easier.
Hugo Hightower
Cradle Mountain Lodge
8 key directions - H3
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Explore Tassie Trade - H2
From quirky events and unique accommodation to dining advice and suggested itineraries, we'll give you the information you need to convert client interest into valuable bookings. Body Regular - 18px. Maximum characters approx 200.
