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Our Organisation

About Tourism Tasmania

Tourism Tasmania is a State Authority that is focused on brand management and generating demand for leisure visitors to the state.


It is the Tasmanian Government’s lead agency in the T21 visitor economy partnership by actively managing and contributing tourism expertise to strategy and policy development for the benefit of all Tasmanians.

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Leadership

Tourism Tasmania operates under the Tourism Tasmania Act 1996 and is governed by a board appointed by the Governor of Tasmania on the recommendation of the Minister for Tourism.
Sarah Clark
Sarah Clark is the Chief Executive Officer of Tourism Tasmania. Sarah is an establis ...
Sarah Clark
Sarah Clark is the Chief Executive Officer of Tourism Tasmania. Sarah is an establis ...
Sarah Clark
Sarah Clark is the Chief Executive Officer of Tourism Tasmania. Sarah is an establis ...
Sarah Clark
Sarah Clark is the Chief Executive Officer of Tourism Tasmania. Sarah is an establis ...
Sarah Clark
Sarah Clark is the Chief Executive Officer of Tourism Tasmania. Sarah is an establis ...
Sarah Clark
Sarah Clark is the Chief Executive Officer of Tourism Tasmania. Sarah is an establis ...
Sarah Clark
Sarah Clark is the Chief Executive Officer of Tourism Tasmania. Sarah is an establis ...

Updated 1 January 2025

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Acknowledgement of Country

Tourism Tasmania acknowledges Tasmanian Aboriginal people as the traditional and ongoing custodians of Lutruwita (Tasmania). We honour their deep cultural connection and care of these lands, skies and waterways, and pay our respects to Elders past and present.

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