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Tourism Tasmania's marketing program is built around two objectives: creating demand for travel to Tasmania, and converting that demand into bookings for our industry.
Campaign Period
06 February - 28 February 2026
Offers Redeemable
From 11 February 2026
Target Markets
NSW, VIC, QLD, SA, WA, ACT, TAS
Key Channels
TV, Cinema, OOH, Social, Digital
Participating Offers
Maximum amount of text allowed 35
Our winter bookings increased by xxxx 40% compared to last year. The xxxx campaign assets made promotion so xxx much easier.
Hugo Hightower
Cradle Mountain Lodge
"Our winter bookings increased by 40%compared to last year. The campaign assets made promotion so much easier".
First Lastname
Operator name
“Our winter bookings increased by 40%compared to last year. The campaign assets made promotion so much easier”.
Sarah Mitchell
Cradle Mountain Lodge
“Our winter bookings increased by 40%compared to last year. The campaign assets made promotion so much easier”.
Sarah Mitchell
Cradle Mountain Lodge
Learn how to effectively use social media platforms to connect with potential visitors and amplify your tourism business.
From quirky events and unique accommodation to dining advice and suggested itineraries, we'll give you the information you need to convert client interest into valuable bookings. Body Regular - 18px. Maximum characters approx 200.
