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Tasmania’s story of tourism
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Our Off
Story
What is the goal of the Off Season?

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CULTURE
Unforgettable winter experiences on offer in Tasmania

Recent industry news

TEST AI no match for Tasmanian authenticity

CAMPAIGN

TEST Driving winter visitation with Virgin Australia partnership.

TEST Story Page

CAMPAIGN

TEST Come Down For Air campaign takes flight in New Zealand

Explore Tasmanian visitor
data and insights

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Visitor data

The latest Tasmanian Visitor Survey (TVS) results, along with additional data from Tourism Research Australia

Visitor segements

International and domestic visitor profiles covering characteristics, travel behaviour and expenditure

Visitor insights

Detailed information on consumer behaviour and market trends

EXPENDITURE BY VISITORS

$3.500 billion 

(down 11.5%)

EXPENDITURE BY VISITORS

$3.500 billion 

(down 11.5%)

EXPENDITURE BY VISITORS

$3.500 billion 

(down 11.5%)

Access all areas of the Tourism Hub

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Latest information

CAMPAIGN
The Off Season 2024

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RESEARCH
New audience
segmentation

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CAMPAIGN
Come Down for Air
2023/24

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Sustainable Tasmania

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2030 Tasmanian Visitor Economy Strategy.

Tasmania’s 2030 Visitor Economy Strategy provides a collective longer-term vision through to 2030. The strategy is a plan for growth and a plan to manage growth sustainably, ensuring that the visitor economy continues to have a positive impact on our environment, economy and way of life.
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Explore Tassie Trade

TasTalk… The Movie
Tassie Trade video
Gettting around Tassie
Tasmanian virtual backgrounds
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Barbecue
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Acknowledgement of Country

Tourism Tasmania acknowledges Tasmanian Aboriginal people as the traditional and ongoing custodians of Lutruwita (Tasmania). We honour their deep cultural connection and care of these lands, skies and waterways, and pay our respects to Elders past and present.

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