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Tasmania’s 2030 Visitor Economy Strategy
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  • Lorem ipsum dolor sit amet consectetur. Allow functionality for hyperlinks within the text description.
  • Nibh auctor bibendum euismod id diam mauris et.
  • Turpis pretium volutpat purus bibendum ut fringilla metus. Purus nulla elit purus etiam eget amet elementum consequat.
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8 key directions 

  1. Lorem ipsum dolor sit amet consectetur. Allow functionality for hyperlinks within the text description.
  2. Nibh auctor bibendum euismod id diam mauris et. 
    Turpis pretium volutpat purus bibendum ut fringilla metus. Purus nulla elit
  3. purus etiam eget amet elementum consequat. 
    Sit tortor pretium fringilla lectus hac arcu in et pharetra.
  4. Lorem ipsum dolor sit amet consectetur. 
    Nibh auctor bibendum euismod id diam mauris et.
  5. Turpis pretium volutpat purus bibendum ut fringilla metus. Purus nulla elit purus etiam eget amet elementum consequat.
  6. Sit tortor pretium fringilla lectus hac arcu in et pharetra.

 

 

  • Lorem ipsum dolor sit amet consectetur. Allow functionality for hyperlinks within the text description.
  • Nibh auctor bibendum euismod id diam mauris et.
  • Turpis pretium volutpat purus bibendum ut fringilla metus. Purus nulla elit purus etiam eget amet elementum consequat.
  • Sit tortor pretium fringilla lectus hac arcu in et pharetra.
    Lorem ipsum dolor sit amet consectetur.
  • Nibh auctor bibendum euismod id diam mauris et. 
    Turpis pretium volutpat purus bibendum ut fringilla metus. Purus nulla
  • elit purus etiam eget amet elementum consequat. 
    Sit tortor pretium fringilla lectus hac arcu in et pharetra.

8 key directions 

  1. Lorem ipsum dolor sit amet consectetur. Allow functionality for hyperlinks within the text description.
  2. Nibh auctor bibendum euismod id diam mauris et. 
    Turpis pretium volutpat purus bibendum ut fringilla metus. Purus nulla elit
  3. purus etiam eget amet elementum consequat. 
    Sit tortor pretium fringilla lectus hac arcu in et pharetra.
  4. Lorem ipsum dolor sit amet consectetur. 
    Nibh auctor bibendum euismod id diam mauris et.
  5. Turpis pretium volutpat purus bibendum ut fringilla metus. Purus nulla elit purus etiam eget amet elementum consequat.
  6. Sit tortor pretium fringilla lectus hac arcu in et pharetra.

 

 

  • Lorem ipsum dolor sit amet consectetur. Allow functionality for hyperlinks within the text description.
  • Nibh auctor bibendum euismod id diam mauris et.
  • Turpis pretium volutpat purus bibendum ut fringilla metus. Purus nulla elit purus etiam eget amet elementum consequat.
  • Sit tortor pretium fringilla lectus hac arcu in et pharetra.
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  • Nibh auctor bibendum euismod id diam mauris et. 
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  • elit purus etiam eget amet elementum consequat. 
    Sit tortor pretium fringilla lectus hac arcu in et pharetra.

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CAMPAIGN
The Off Season 2024

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RESEARCH
New audience segmentation

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RESEARCH
Come Down for Air 2023/24

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Download Resources 

Full Strategy

Tasmania's 2030 Visitor Economy Strategy provides a collective longer-term vision through to 2030.

tasmania_tourism_wesite guide for all users in all over the word.pdf 3 KB

Download

Full Strategy

Tasmania's 2030 Visitor Economy Strategy provides a collective longer-term vision through to 2030.

tasmania_tourism_wesite guide for all users in all over the word.pdf 3 KB

Download

Full Strategy

Tasmania's 2030 Visitor Economy Strategy provides a collective longer-term vision through to 2030.

tasmania_tourism_wesite guide for all users in all over the word.pdf 3 KB

Download

Full Strategy

Tasmania's 2030 Visitor Economy Strategy provides a collective longer-term vision through to 2030.

tasmania_tourism_wesite guide for all users in all over the word.pdf 3 KB

Download

Full Strategy

Tasmania's 2030 Visitor Economy Strategy provides a collective longer-term vision through to 2030.

tasmania_tourism_wesite guide for all users in all over the word.pdf 3 KB

Download

Full Strategy

Tasmania's 2030 Visitor Economy Strategy provides a collective longer-term vision through to 2030.

tasmania_tourism_wesite guide for all users in all over the word.pdf 3 KB

Download

Full Strategy

Tasmania's 2030 Visitor Economy Strategy provides a collective longer-term vision through to 2030.

tasmania_tourism_wesite guide for all users in all over the word.pdf 3 KB

Download

Stats Block - H1 58px
Explore Tasmanian visitor data 

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Expenditure by visitors

$3.500 billion 

(down 11.5%)

Visitors to Tasmania

1,277,500

(down 2.1%)

Nights spent in Tasmania

12.39m nights

(up 0.4%)

Featured Campaign

The Off Season 2025 

Campaign Period

02 March - 30 June 2026

Offers Redeemable

From 04 March 2026

Target Markets

NSW, VIC, SA

Key Channels

DIGITAL MARKET, SOCIAL MEDIA

Participating Offers

Explore Tasmania’s breathtaking landscapes! Enjoy wildlife tours, pristine beaches, and historic sites. Book now for an unforgettable adventure with guided hikes, gourmet experiences, and scenic cruises. Limited-time special offer!

Operators that saw results 

“Our winter bookings increased by xxxx 40% compared to last year. The xxxx campaign assets made promotion so xxx much easier”. 

Hugo Hightower

Cradle Mountain Lodge

Recent industry news

TEST AI no match for Tasmanian authenticity

CAMPAIGN

TEST Driving winter visitation with Virgin Australia partnership.

TEST Story Page

CAMPAIGN

TEST Come Down For Air campaign takes flight in New Zealand

Test

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Acknowledgement of Country

Tourism Tasmania acknowledges Tasmanian Aboriginal people as the traditional and ongoing custodians of Lutruwita (Tasmania). We honour their deep cultural connection and care of these lands, skies and waterways, and pay our respects to Elders past and present.

Copyright 2026

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